Privacy Policy

Last Updated: October 4, 2026

Val’s Cheesecakes, operated by Val’s Desserts & More, LLC (“Val’s Cheesecakes,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices available to you when you visit our website or purchase our products.

1. Information We Collect

We may collect information you voluntarily provide to us, including:

  • Name

  • Email address

  • Phone number

  • Information provided when placing an order or contacting us

We may also automatically collect certain website usage information through technologies such as cookies and Google Analytics.

2. How We Use Your Information

We may use your information to:

  • Process and manage orders

  • Communicate with you about your orders

  • Respond to questions and customer-service requests

  • Provide pickup information

  • Send marketing communications when you have separately opted in

  • Send SMS marketing messages when you have provided the required consent

  • Improve our website, products, and customer experience

  • Analyze website traffic and usage

  • Comply with legal and regulatory requirements

3. Payment Information

Payments may be processed through third-party payment providers, including Stripe, Square, and Clover. We do not need to retain your full payment-card information to process your order. These providers may collect and process payment information according to their own privacy policies and terms.

4. SMS Marketing

If you voluntarily opt in to receive SMS marketing from Val’s Cheesecakes, we may collect and use your name, mobile phone number, consent information, and interactions with our text messages for the purpose of providing SMS marketing communications.

SMS marketing is provided using Squarespace's SMS campaign services. Your mobile phone number and SMS opt-in information will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes.

You may opt out of SMS marketing at any time by replying STOP to any marketing text. You may reply HELP for assistance. Message and data rates may apply, and message frequency may vary.

5. Google Analytics

We use Google Analytics to help us understand how visitors use our website, including information about website traffic, pages visited, and general usage patterns. Google Analytics may use cookies and similar technologies to collect this information.

6. Sharing of Information

We may share information with trusted service providers when reasonably necessary to operate our business, process payments, operate our website, provide SMS services, analyze website usage, or fulfill your requests.

We may also disclose information when required by law, legal process, or to protect our rights, customers, or business.

We do not sell your personal information.

7. Data Security

We take reasonable measures to protect the personal information we collect. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

8. Your Choices and Rights

You may contact us to request access to, correction of, or deletion of personal information that we maintain about you, subject to applicable law and legitimate business or legal requirements.

You may also opt out of SMS marketing at any time by replying STOP to a marketing message.

9. Children's Privacy

Our website and services are not directed toward children under 13, and we do not knowingly collect personal information from children under 13.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact:

Val’s Desserts & More, LLC
Email: info@valscheesecakes.com
Dallas, Texas